Beauty Launches

Vaseline Debuts New Cherry Aura & Vanilla Comfort Collections

The brand taps Kristy Sarah to celebrate a shared belief in higher standards, pairing indulgent new fragrances with Vaseline skincare.

Vaseline introduced the Cherry Aura Collection and Vanilla Comfort Collection – two distinct new body care collections that pair indulgent fragrance experiences with the trusted hydration and nourishment Vaseline is known for.

For the launch, Vaseline partners with social media creator Kristy Sarah. Sarah and the new collections make their first appearance at the MONSE Spring / Summer 2027 Runway Show during New York Fashion Week.

Kate Godbout, Head of Vaseline North America, said:

“Kristy is someone who is always evolving and has a clear point of view on quality, which made this partnership such a natural fit. The Cherry Aura and Vanilla Comfort lines reflect that same idea in body care, bringing indulgent new fragrances and textures together with the trusted hydration and skin care Vaseline has always delivered. We’re thrilled to partner with Kristy to introduce this next chapter for Vaseline.”

The Vaseline Vanilla Comfort Collection, available exclusively at Target, wraps skin in notes of warm, creamy vanilla. The collection includes Vaseline Vanilla Comfort Body Lotion and Vaseline Vanilla Comfort Gel Oil.

For those drawn to a fruitier scent, the Vaseline Cherry Aura Collection, available exclusively at Walmart, brings a bright, fruity fragrance profile featuring notes of juicy cherry and a soft, velvety finish. The three-product collection includes Vaseline Cherry Aura Body Lotion, Vaseline Cherry Aura Whipped Body Cream, and Vaseline Cherry Aura Hand Butter.

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